Do you have a basic understanding of public relations but want more in-depth information? This presentation goes deeper on a number of public relations initiatives, such as:Incorporating social media into your PR effortsWriting effective press relationsThe best way to reach busy reportersAnd more…Michelle goes beyond the basics to provide additional information for those who want to learn even more about PR (beyond her PR 101 presentation).

So, you’ve scored a media interview – now what?! This presentation will cover how to prepare for your interview, including what to say and perhaps more importantly, what NOT to say, to a reporter.

If you’re interested in incorporating public relations into your company’s marketing mix but don’t have the budget to hire an agency or consultant to help, you CAN do it yourself. In this presentation, Michelle will cover how to manage your own PR by focusing on the basics to increase visibility and drive traffic and sales your way.

What’s PR all about, anyway? If you’ve ever wondered what’s involved in public relations, you may be interested to learn that it can be a very cost-effective part of the marketing mix for any business. And, you CAN do it yourself, with a little knowledge and a few cost-effective (some are even free!) tools. Michelle Messenger Garrett of Garrett Public Relations will help you with tips and ideas on how to get your business noticed and draw more traffic and customers your way.