Customers are not all the same in their looks,buying decisions, needs, objectives or problems. So why would you use the same sales technique for each? If you were a musician, would you play the same song for a group of 55 year old benefactors as you would for a group of 20 year olds? Of course not. Join us as
We are all called to do something special–yet too often we ignore, suppress, or find ways to avoid pursuit of our true calling. Regardless of title, everyone sells. So often, however, we tend to associate the nature of selling with manipulation–of playing on peoples’ wants or fears to get them to do something that we want. In our imperfect world,
Personal Branding is about communicating what makes you different, unique and valuable to your target audience, so that you can stand out from crowd in today’s competitive job market. It’s not about being a jack-of-all trade (and master of none). It’s about tapping into what you were put on this earth to do. Learn how to narrow your search and
What’s PR all about, anyway? If you’ve ever wondered what’s involved in public relations, you may be interested to learn that it can be a very cost-effective part of the marketing mix for any business.
So, you’ve scored a media interview – now what?! This presentation will cover how to prepare for your interview, including what to say and perhaps more importantly, what NOT to say, to a reporter.
If you’re interested in incorporating public relations into your company’s marketing mix but don’t have the budget to hire an agency or consultant to help, you CAN do it yourself. In this presentation, Michelle will cover how to manage your own PR by focusing on the basics to increase visibility and drive traffic and sales your way.
Do you have a basic understanding of public relations but want more in-depth information? This presentation goes deeper on a number of public relations initiatives, such as: Incorporating social media into your PR efforts Writing effective press relations The best way to reach busy reporters And more… Michelle goes beyond the basics to provide additional information for those who want
Jim will share proven techniques, tools and secrets that have helped many job seekers navigate successfully through their search. Topics addressed include how to be strategic, branding yourself (from the brief networking intro to the full-blown elevator pitch), following up appropriately, and developing a powerful approach in resumes and social media profiles. Jim will also expose myths about the job
The concept behind 2Y2R is that there are three main issues facing us as Boomers: Health, Wealth, and Staying Productive / Career / Work. Jim facilitates the discussion to provide ideas on options available at any stage of life. Experts on health and wealth are invited (from COPEC speakers) to provide invaluable advice in those related areas. Most of us
The concept of the main job search tool, the resume, is evolving quickly. What makes for a modern, competitive resume? Using current resume writer techniques, Jim reviews what works (and what does not), and shares one of his top job search secrets to getting past the application stage of the job search process and scoring interviews. In addition, Jim will discuss the