Personality Selling – Know Thyself and Know Thy Client

Created: Business to Individual

Customers are not all the same in their looks,buying decisions, needs, objectives or problems.  So why would you use the same sales technique for each? If you were a musician, would you play the same song for a group of 55 year old benefactors as you would for a group of 20 year olds? Of course not.

Join us as we explore client types, personalities and how to detect characteristics that help sell your products, your services and most importantly your ideas.

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Matthew Byrne
About Matthew Byrne
Matthew Byrne has made a career helping people find affordable health insurance. He is the founder of Spiralight and, a Dublin-based brokerage providing health insurance for individuals, families and corporations.