The Exhibitor’s motive for participating in a Tradeshow, Conference, Show, Expo, Festival or Fair may exist for a combination of reasons. Once the overall purpose is determined, Planning Formulas will be discussed in order to have a clear expectation of the results you should obtain. The Tradeshow Doctor, Diane Wingerter has the proven prescription to determine your outcome before the event ever begins! It is truly an amazing and accurate step found within the 6-Step Tradeshow Prescription for Success.
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