Customers are not all the same in their looks,buying decisions, needs, objectives or problems. So why would you use the same sales technique for each? If you were a musician, would you play the same song for a group of 55 year old benefactors as you would for a group of 20 year olds? Of course not.
Join us as we explore client types, personalities and how to detect characteristics that help sell your products, your services and most importantly your ideas.