Personal Branding is about communicating what makes you different, unique and valuable to your target audience, so that you can stand out from crowd in today’s competitive job market. It’s not about being a jack-of-all trade (and master of none). It’s about tapping into what you were put on this earth to do. Learn how to narrow your search and dominate your market. Join us as we explore Personal Branding, The Brand Gap Discipline of Market Leaders Positioning and the Battle for the Mind Developing your Unique Selling Proposition “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” -Tom Peters The Presentation will provide; 1) An exploration lessons learned from existing power brands 2) Tools for determining what makes your personal brand meaningful 3) Strategies for targeting employers who will respond to your brand.