Keith Luscher, founder and principal of SYP Media, LLC, brings more than twenty years of creative directorial and production experience to content marketing and IP (intellectual property) development. His experience in content marketing predates the internet, back when it was referred to as "custom publishing"--and has remained a longtime advocate of what is at the heart of the matter: to Serve Your Prospects! As author of the book Prospect & Flourish, Luscher advises colleagues on issues related to marketing and prospecting, and he has developed groundbreaking educational curriculum used in the insurance industry. He is also the author of Don't Wait Until You Graduate!, a widely acclaimed advanced career-planning book for college students that, in the past fifteen years, has become a part of the college landscape. It has also been translated into Chinese and is now in its second edition (with a third in production). Keith has served as a national spokesperson for a FORTUNE 50 company, and is a regular contributor to Market Leadership Journal. Further, Keith has developed successful marketing and public relations strategies for many organizations across the country (which include the assistance in raising more than $250 million for health-care, cultural, educational, and service organizations). Further, as a practicing Catholic who is divorced, he is also the co-founder of a central-Ohio-based apostolate that ministers to fellow Catholics who have also experienced marital separation and divorce. Keith is a graduate of The Ohio State University.
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Two-and-a-half-year study in graphic and advertising design and visual communication