Keith Luscher

Keith Luscher

Creative Director / Principal - SYP Media, LLC

Building relationships by delivering value is what COPEC is all about. I create intellectual property, content marketing and search-engine-optimized (SEO) video solutions that help you serve your prospects so they know you, like you and trust you.

Contact Information
SYP Media, LLC
Columbus, OH 43209
Availability
  • Business to Business
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Biography

Keith Luscher, founder and principal of SYP Media, LLC, brings more than twenty years of creative directorial and production experience to content marketing and IP (intellectual property) development. His experience in content marketing predates the internet, back when it was referred to as "custom publishing"--and has remained a longtime advocate of what is at the heart of the matter: to Serve Your Prospects! As author of the book Prospect & Flourish, Luscher advises colleagues on issues related to marketing and prospecting, and he has developed groundbreaking educational curriculum used in the insurance industry. He is also the author of Don't Wait Until You Graduate!, a widely acclaimed advanced career-planning book for college students that, in the past fifteen years, has become a part of the college landscape. It has also been translated into Chinese and is now in its second edition (with a third in production). Keith has served as a national spokesperson for a FORTUNE 50 company, and is a regular contributor to Market Leadership Journal. Further, Keith has developed successful marketing and public relations strategies for many organizations across the country (which include the assistance in raising more than $250 million for health-care, cultural, educational, and service organizations). Further, as a practicing Catholic who is divorced, he is also the co-founder of a central-Ohio-based apostolate that ministers to fellow Catholics who have also experienced marital separation and divorce. Keith is a graduate of The Ohio State University.


Expertise
Book Publishing
Content Development
Content Marketing
Google Search
Intellectual Property (IP)
Marketing Communications
Multi-Media
Networking
Sales Prospecting
SEO Video
Video Marketing
Video Production
Speaking Style
EducationalEntertaining
StrategicTactical
Lecture StyleInteractive
FormalRelaxed
My Topics
Business to Business
When building new client relationships, "getting your foot in the door" consistently presents the greatest challenge for business-to-business (B2B) sales professionals. To this end, we have identified FIVE primary "door jams:" No connection or previous relationship. Not knowing the identity of the decision maker. The contact's own distractions. The gatekeeper. ...
Business to Business
When building new client relationships, "getting your foot in the door" consistently presents the greatest challenge for business-to-business (B2B) sales professionals. To this end, we have identified FIVE primary "door jams:" No connection or previous relationship. Not knowing the identity of the decision maker. The contact's own distractions. The gatekeeper. ...
Business to Business
You likely know that Google is the number one search engine; but do you know the Write captions for the selected photos. second most used search engine? YouTube. Who owns YouTube? Google. Google saw the future, and it is VIDEO. So if the future of the internet is video, what ...
Education
The Ohio State University BA Journalism / Public Relations
The Columbus College of Art & Design

Two-and-a-half-year study in graphic and advertising design and visual communication

Accomplishments