Michelle is a results-driven PR consultant, strategist and award-winning writer with more than 20 years of experience working with companies ranging in size from small start-ups to large corporations such as HP, Adobe, Arthrocare, Symantec and others. After spending seven years in Silicon Valley where she launched her own consulting practice, she returned to her roots in Ohio where she
What’s PR all about, anyway? If you’ve ever wondered what’s involved in public relations, you may be interested to learn that it can be a very cost-effective part of the marketing mix for any business.
So, you’ve scored a media interview – now what?! This presentation will cover how to prepare for your interview, including what to say and perhaps more importantly, what NOT to say, to a reporter.
If you’re interested in incorporating public relations into your company’s marketing mix but don’t have the budget to hire an agency or consultant to help, you CAN do it yourself. In this presentation, Michelle will cover how to manage your own PR by focusing on the basics to increase visibility and drive traffic and sales your way.
Do you have a basic understanding of public relations but want more in-depth information? This presentation goes deeper on a number of public relations initiatives, such as: Incorporating social media into your PR efforts Writing effective press relations The best way to reach busy reporters And more… Michelle goes beyond the basics to provide additional information for those who want